5 Things you can do to augment your marketing - The only way to get it all done!

Just think about it. You own your own business, you are starting to really see some success, you still have to think about the sales, the marketing, the finances, etc... So, how do you get it all done? It all boils down to proper planning, vision, time management, hard work, dedication, and perseverance. Sure, I could name more but those are the basic core values you have to have to achieve success. We spoke previously about writing down priorities. Zig Ziglar gave us some really great advice, "Only work on 6 "TOP" priorities a day". What else can you do?

In order to augment your marketing, you have to have the right systems in place. I really focus my time on analyzing automation. Ask yourself what more you can do to systematically deliver marketing. Listen, take it from me; someone who has to market for other businesses as well as their own, marketing is tough work. None the less, if you are dedicated to making this business work, you can bet you may have to commit to late nights, pushing the envelope, being innovative and creative. It takes all of these qualities to get it all done!

Are you just another business trying to mark your territory in this land of opportunity? Is there a way for you to really make strides? You may be a small and growing business but your ideas are huge. Make a difference by:

1. In one sitting, brainstorm 12 topics that you could write about to start generating PR for your business. Be creative here and try to connect public relations, consumer education, and a news worthy event. (ex: Business: Day Care - One article may be about safety awareness. Invite the police and fire fighters to your day care. Have Blue Cross Blue Shield come out...invite them all. Have a huge safety awareness day and make an event out of it. Write about it, make news, follow-up with an article to parents about safety. The list goes on).
   
2. In one sitting, create your event calendar based on your business and seasonal purchases. (ex: Business: Youth Retail - Have a back to school sales planned in advanced, Spring into action sale, Christmas Toy Drive, etc...)
3. Start a constant communication campaign. Either send postcards regularly, thank you notes, emails, or phone calls. This should be done on a regular basis. Get out your calendar and schedule it out in one sitting. This will eliminate falling behind and procrastination.
4. In one sitting, develop a call list of new potential clients. If you do this Sunday night, your list is made for the week and you will be more efficient.
5. Make sure you have one marketing task on your list of 6 priorities for the day. (ex: upload the latest news to your website, post a new article to your site, write an ad for your local paper, etc.. ) Even writing down your marketing vision will progress your marketing).

If you try these 5 things, you will augment your marketing this year. The key here is to set each one up for the whole year in one sitting. While you are in the mood to create ideas, you can develop the campaign all at once. By doing this, you are really combating procrastination and communication delays. Tell the rest of us, what you do to get it all done.